The poster of the 27th Busan International Film Festival shows a figure staring at the ocean under a clear sky. Through the person and the Busan International Film Festival, called the "Ocean of Cinema” facing each other, it expresses the excitement of the festival held as usual for the first time in three years since the pandemic. The presence of the person in the poster adds special meaning as it symbolizes all film lovers including the audience, guests visiting the film festival, and industry officials.

This year's official poster was produced by CHOI Soon-dae, President of Busan Ensemble of Contemporary Visual Design, who is also an art director at the Busan International Film Festival, for the second consecutive year following last year.