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World Premiere Ajoomma

New Currents

Travel/Road Movie · Love/Romance · Comedy/Satire

  • CountrySingapore/Korea
  • Production Year2022
  • Running Time90min
  • FormatDCP
  • ColorColor
Program Note
A Singaporean auntie (“ajoomma” in Korean language) lives alone with her estranged son. Her only pleasure in life is to watch Korean TV series, clumsily imitating the dialogues. She and her son book a tour in Korea for holidays, but the son excuses himself for a job interview to cancel the trip. The auntie, who has never traveled abroad alone, musters up her courage – perhaps encouraged to do so by the hefty cancellation fee – to travel to Korea. Deluded by her dreams of a Korea like that shown in television dramas, the woman finds herself surprised if not shocked. Her journey begins to take a turn for the worse from the beginning: she finds herself lost, then involved in a violent incident. Will she be able to (re)discover her new self? The debut feature of He Shuming, one of the most prominent directors from Singapore, is supported by multiple organizations including KOFIC and Seoul Film Commission. Veteran actress Hong Huifang plays the lead. Korean superstars Jung Dong-hwan, Kang Hyung Suk, and Yeo Jin-goo round out the cast of this heart-warming drama about middle-aged woman’s coming of age. (PARK Sungho)
Director
Director
HE Shuming
Singaporean director HE majored in Film and Animation at LASALLE College of the Arts, Singapore. After directing works for TV, multimedia, advertising, and online media, he moved to the U.S. and received his MFA in directing at the American Film Institute Conservatory (AFI). He also directed short films such as National Day (2009), Labour Day (2010), La Bella (2013), And the Wind Falls (2014), etc. Ajoomma is his debut feature film.
Credit
  • Director
    HE Shuming
  • ProducerAnthony CHEN
    Wenhong HUANG
    Joonhan LEE
  • CastHuifang HONG
    Hyung Suk KANG
    Dong-Hwan JUNG
    Shane POW
  • ScreenplayShuming HE
    Kris ONG
  • CinematographyGyeonghyeon HWANG
  • MusicSi Hao TING
  • Production CompanyGiraffe Pictures
    contact@giraffepictures.asia
  • World SalesRediance
    yaoting@rediancefilms.com
Photo
BNK Busan Bank
GENESIS
Korea Hydro & Nuclear Co., Ltd.
NUTRILITE
NAVER
카카오 오픈채팅
PARADISE HOTEL BUSAN
Korea Exchange
POSCO
Shinhan Card
Debeach Golf Club
TOPTEN10
CJ CGV
Ministry of Culture, Sports and Tourism
Busan Metropolitan City
Korean Film Council
BUSAN CINEMA CENTER