Merchandise
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Merchandise Shop
@ p!tt GROUND
Dureraum Square, Busan Cinema Center -
10:00 - 15:00(KST), October 2 (Wed) & 11 (Fri), (*Opening & Closing Day)
10:00 - 18:30 (KST), October 3 (Thu) – 10 (Thu)
p!tt
A cultural project of the Busan International Film Festival initiated with the hope of becoming a film festival that everyone can join.
The main signature of p!tt is a logotype composed of the unique alphabet form ‘p!tt,’ derived from an upside-down shape of biff, the English initials of the Busan International Film Festival (BIFF).
This symbolizes that p!tt is a label that cannot be apart from BIFF, and at the same time, it is a part of the BIFF that can interpret the world of BIFF in a bit different and fresh way.
Not losing the originality of BIFF,
And exploring new freedoms beyond BIFF,
Content and space where everyone discovers their tastes with BIFF,
This is p!tt.
Theater is not dead, and Key Visual of p!tt 2024
Theater is not dead; our shout continues in 2024.
Using a letter type that stands out with characteristics that seems like writing “theater is not dead”
in bold strokes of a marker pen, this year’s slogan lettering represents youth, vigor, and will.
p!tt 2024 presents a color ‘youth gradient’ that symbolizes the temperature of joys and sorrows depicted in many films, and the freshness and passion of youth.
The key visual of p!tt 2024 is an image still “in progress,” which moves forward rather than being completed, with a little unfamiliar, crooked lettering and graphics.
